In 1977, Morning Glory founded the Ecosophical Research Association (ERA) to research arcane lore and legends. The premise of the ERA is that all life on the planet originated from a single cell and is thus integrated, and that human archetypes are often reflected in material things, animals or places. Morning Glory coined the term ecosophy, meaning "wisdom of the home," to define research aimed at relating such archetypes to Earth.
The first project of note for the ERA was the creation of living unicorns in 1980. In their research, the Zells noted that in early art, unicorns resembled goats more than horses. They discovered the work of W. Franklin Dove, a biologist at the University of Maine who researched horn development in the 1930s and created a "taurine," or bull unicorn. The Zells reconstructed what they said was an ancient unicorning procedure and applied it to baby goats. During the first week of life, the horn buds of kids are not attached yet to the skull but
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